Designers should provide immediate positive feedback in various formats to reinforce sustainable energy actions and boost intrinsic motivation.
About this paper
The author argues that existing energy feedback technologies are ineffective because they use a universal approach, failing to account for individual differences in attitudes and motivational stages.
They propose leveraging motivational psychology, specifically the Transtheoretical Model, to develop more personalized and effective strategies for promoting sustainable energy behaviors.
Here are some methods used in this study:
Which part of the paper did the design guideline come from?
“‘Ubigreen’[24] (Figure 3, top right) employs these techniques. It is a mobile phone visualization that uses semi-automatic sensing technologies to provide feedback of transportation behaviors. It uses a series of emotionally persuasive icons [24] (i.e. a polar bear standing on an iceberg) as positive reinforcement. The more “green” one’s transportation behaviors, the further in the progression of icons one gets (i.e. the iceberg grows and the ecosystem improves) until one reaches the final stage (...)” (‘Positive Reinforcement, Emotional Persuasion (through the ELM) & Values’ section)
He, H. A., Greenberg, S., & Huang, E. M. (2010). One size does not fit all. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems.